Geocoding is the process of transforming an address or a description of a location to longitude and latitude coordinates. It is a subset of the vast spatial analysis subject. Geocoding is widely used as a component of business intelligence providing insight into where customers are, where they were and transactions that took place.
Geocoder is a piece of software that provides geocoding services and allows companies to build geographically aware applications. Geocoder service allows tracking addresses and other significant locations. One might choose to build a geocoder in-house, but that amounts to a high cost and use of valuable developer time.
strues-maps.lt provides a cost-efficient geocoder service accessible via REST API. We provide geocoding results in an open standard used for geographical data - GeoJSON. Geocoder service is easy to set up and can be put into use in a matter of minutes. strues-maps.lt geocoder allows coordinate resolution on incomplete address data using autocomplete service. When using the strues-maps.lt geocoder one might store geocode results locally, create reports using data extracted from the geocoder, or use results in further spatial analysis. We provide accurate geocoding results in the following categories: coordinates might have rooftop address accuracy, centroid accuracy for areas, or interpolated address accuracy for missing addresses. strues-maps.lt geocoder has address data and various locations like schools, libraries, museums, community centers, churches, farmsteads, shops, clinics, etc. for around 1.8 million items in the Baltic states alone.
Geocoding is widely used in both research and businesses. It is an important part of research activities allowing quantification of unstructured address data for spatial analysis. A business might use it in insurance, e-commerce, transportation, customer management, and marketing. Geocoding helps insurance brokers with risk assessment when creating insurance quotes together with location analytics (properties near rivers affected by floods or landslides). Geocoding helps e-commerce businesses to improve address data quality, identify a physical address and reduce failed deliveries. It also provides an additional measure to reach customers via store finders. Transportation companies might use it to plan better delivery routes and produce route maps and directions. Customer management might use the opportunity to verify customer location at the entry point, or to complete checkouts with accurate locations. Marketing companies might use geocoded data for targeting customer clusters in marketing campaigns. In combination with geofencing customers might be reached depending on their distance from home to an event or point of sale location. Telecommunication companies might use spatial analysis to evaluate service availability. NGOs might use it to assess patient access to healthcare services, study epidemiological patterns of diseases or analyze emergency response efficiency.
Geocoding enables day-to-day operations of trucking, logistics, travel companies, and last-mile couriers. Collecting or extracting location data speeds up data analysis, reduces travel costs, optimizes driving routes, and helps drivers to pick up or drop off shipments and passengers.
Geocoding works quite well with incomplete or not-well-formatted addresses. It is commonly used with insured assets, customer data, e-commerce transactions, and pick-up or delivery locations. It is also used with business data like service locations, shop outlets, and location of events. Geocoding translates postal or street addresses, administrative areas, and various locations of interest.
Geocoding process allows developers to transform addresses into map coordinates. Geocoding is an essential part of building geographically aware applications. Using geocoder software for location data quantification, spatial analysis, and geographical context improves research activities and provides businesses with more relevant location data for customer reach.